About
An operator's approach to digital growth and strategy.
Ballintra bridges global digital marketing leadership, corporate communications, and modern AI operating models.
Marketing and digital execution are too often disconnected from revenue targets. Traditional agencies focus on billable hours and vanity metrics, while advisory firms deliver decks without staying around to execute.
Ballintra runs on Modern Marketing Operations: senior marketing leadership, AI-enabled workflows, and vetted global technical and creative talent in one model. Strategy and execution stay in the same hands — from setting go-to-market direction to building the website or cutting the video — without the cost or bloat of a large in-house team.
Grounded in GrowthEvery campaign, piece of content, and digital strategy links back to revenue or deal metrics.
No JargonClear strategic memos and plain-English roadmaps that sales teams and boards actually use.
Modern Marketing OperationsAI-enabled workflows and global talent scale output dramatically, so a lean team delivers like a full department.
Operator Leadership25+ years on the operator side of the desk building digital functions through rapid growth and downturns.
Robert P. Burke
Twenty-five years in marketing leadership, most recently as VP of Global Digital Marketing at Akkodis (part of The Adecco Group). Built and scaled global digital marketing, social media, and brand strategy functions across technology, staffing, and financial services—generating significant pipeline growth, managing global rebrands through M&A, and guiding communications through major corporate transitions and public affairs campaigns.
American and Irish citizen with roots in County Donegal, Ireland. Serves on digital marketing advisory boards, with deep interest in long-horizon business models, investing, design, history, architecture, biology, and urban planning.
“The place to improve the world is first in one's own heart and head and hands, and then work outward from there.”
Where the name comes from.
Ballintra is a village on the west coast of County Donegal, Ireland, where the Atlantic meets old stone and people have built durable things out of unforgiving ground for centuries. It serves as our foundation: durable strategy, clear purpose, and deliberate execution.